• 19-11-2022
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• Importance of SEO
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SEO

Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of search results returned by search engines. There is no payment involved in this. The majority of web traffic is driven by the major commercial search engines, Google, Bing, Yahoo! etc.

Why SEO is important for business?
SEO has major benefits for websites and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.

What are 3 main areas of SEO?

The three kinds of SEO are:
On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. 
Technical SEO – Anything technical undertaken to improve Search Rankings. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The ultimate goal of SEO for business is to generate organic traffic—searchers clicking through to your website from a search engine results page.